锡兰 (Ceylon) Paperback Magazine Pronounced Xī lán will be the newest entrant to the publication arena in Sri Lanka. Unlike many mass scale publications, this monthly magazine intends to cater to the niche market of the Chinese community presently living in Sri Lanka. We Understand that the Chinese community in Sri Lanka is made up of numerous segments including those who have settled in the country decades ago, along with newer migrants who reside in Sri Lanka for the purpose of employment, investment and other opportunities. We aspire to be the one and only premier source for lifestyle, business and other trending topics related to current affairs which will appeal to this vast community. Published exclusively in Mandarin, we seek to create a channel for our advertisers to tap into this market by positioning their content in the Mandarin language, which will in turn ensure high levels of brand identification among this community. Going forward, we will shuffle through a multitude of topics and areas of interest to the Chinese community in Sri Lanka.